Industry

Netflix’s Unprecedented Growth Amid the Pandemic

Amid a global crisis that has caused the closure of cinemas, theatres, bars, and restaurants and forced people to stay at home, Netflix’s quarterly earnings have soared with more paid subscribers over the past three months than ever in its history.  Nearly 16 million people signed up for the service in the first quarter. As of March 31, the company has 182.9 million paid streaming subscribers globally and is expected to reach 190 million by June.

Net Subscriber Additions to Netflix
Netflix Growth Markets

Netflix’s latest earnings report provides investors with a glimpse of where the world’s largest streaming service has been growing the fastest over the past years.

In the 12 months ending March 31, 2020, the streaming service added 34.1 million paid subscribers globally, 30.7 million of which were located outside the United States and Canada. EMEA has been the most important growth market for Netflix over the past year, with its subscriber base growing from 42.5 to 58.7 million in the region. Meanwhile, Netflix’s footprint in Asia-Pacific remains relatively small with “only” 19.8 million subscribers as of March 31. The streaming market leader is currently available in over 190 countries, with China, North Korea and Syria the only exceptions.

Average monthly revenue per subscriber is highest in North America at $13.09 followed by EMEA ($10.40), Asia-Pacific ($8.94) and Latin America ($8.05).

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